The challenge for the agency RCA Factory was to communicate in a health magazine about the changing trends on social media. This way, we could promote our expertise through four different services: "Instagram Live," "Facebook Premier," "Audio Posts," and "Interview Facecam".
Then, the idea came to us to animate these icons and use them in four distinct social media posts, in addition to the magazine publication,
to boost our communication.
to boost our communication.
Instagram Live
Facebook Premiere
The difficulty lay in representing our actions effectively through these four icons.
Their static form had to be sufficient for quickly identifying the service,
while the animation, created in 3D with After Effects,
would playfully confirm its nature.
Podcast
ITW Facecam
